I love sailing. What I love about this is how Puma’s digital marketing team leveraged skilled photo-bloggers on Tumblr and Instagram to share their beautiful photos!  This is community building, branded marketing and participatory media - I hope they allowed others to add photos, join the conversation, etc. It’s a brilliant strategy to build the brand without throwing the brand in people’s faces. Great job! To see more gorgeous photos and videos go to: Instagram Users Sent to Sailing’s “Everest”; These Are Their Photos.

I love sailing. What I love about this is how Puma’s digital marketing team leveraged skilled photo-bloggers on Tumblr and Instagram to share their beautiful photos! 

This is community building, branded marketing and participatory media - I hope they allowed others to add photos, join the conversation, etc. It’s a brilliant strategy to build the brand without throwing the brand in people’s faces. Great job!

To see more gorgeous photos and videos go to: Instagram Users Sent to Sailing’s “Everest”; These Are Their Photos.

digital marketing
Puma
sailing
Instagram
Tumblr
photos
photography
blogging