Neuro Analysis Gets Techy - and Infiltrates Media
Anyone else other than me fascinated by neuro/brain/tech anything?! It is unsurprising to me that this technology would get tapped by brands and companies in order to make us buy even more. Research on our consumption habits get REALLY high tech with NeuroFocus. What is it? It’s:
NeuroFocus provides a range of tools to help maximize product development and performance, including:
Total Consumer Experience (TCE) ™ – Analyzes each stage of a consumer’s interaction with the product through each of the five senses: Sight, Taste, Touch, Sound, and Smell
Product Concept Testing — Measures consumers’ deep, subconscious responses to product formulations and attributes
Neurological Iconic Signature (NIS) ™ Identification – Pinpoints the high points of consumers’ interactions with the product
But, is anyone else slightly frightened by this statement from their site?
“NeuroFocus is proud to announce we are now a wholly-owned subsidiary of The Nielsen Company. Our innovative neurological research, combined with The Nielsen Company’s deep expertise on what consumers watch and buy, will provide unmatched knowledge and insights for companies around the globe. We look forward to expanding this new era of research that is helping clients understand their consumers and their viewers in more depth, detail, and accuracy than ever before possible.”
Our brainwaves are being measured so that companies can try to sell to us on an even deeper level. Does this mean that Nielsen’s ratings will actually start to be relevant again? In the face of social TV, Twitter and niche fan communities wielding more power than their set top boxes, I guess Nielsen is feeling the heat and probing our brains. Scary.
3 months ago
