Venturebeat has published this comprehensive, interesting, and easy to understand piece on digital comics publishing. Having watched the industry go through this painful transition, I am very glad to see how digital comics are being embraced by the community, and that the community is acknowledging the merits and benefits (including new audience!) for it’s comics.
This excerpt sums up the article: ”As print prices continue to rise, more and more publishers will start looking for refuge in digital publishing. The digital comic book industry is booming like never before, bringing in $25 million in sales for 2011, which is triple the amount from 2010. There are likely a few reasons for this upward trend, the biggest being the rise of the tablet computer. It’s nice that the comic book industry is starting now rather than waiting until prices are so unbelievably high that people disregard their moral compass (a.k.a. pirating comics illegally). The best solution for now is to purchase comics through publishers’ Comixology-powered digital stores. The system isn’t perfect yet, but the outlook for digital comic books is bright and will only get better going forward.
I also hope that iVerse and Diamond Comics’ initiative works! They want to get retailers to push digital comic sales, which could help bring in more customers to buy physical books. Only time will tell if retailers will adopt and use the service. They are in the most precarious situation of everyone in this publishing chain and could stand to benefit the most - and to stay in business.