The Business of Art & Creative Strategy

Your website and/or online portfolio showcases your art and creativity and it’s equally important that you curate your personal image online.  This article describes how to do that in detail.

What this means, in a nutshell, is having a good photo of yourself (headshot) and properly written and proofread copy of a short and long bio. If you sell products or services, these also should be given the same professional treatment: good, clearly written copy, and enticing photos.

Spend a good chunk of time doing this, as it really doesn’t cost much (or anything at all), and will result in you having a strong professional image online.  Once you’ve got your headshot, bio, copy, description, you MUST use and re-use it everywhere.

This creates “brand consistency”, whether that is for your art, your products or yourself. Using the same headshot, the same bio, means that no matter where people read about you, they’ll know it is YOU, over and over again.

And though you may get bored of the same headshot or bio information, trust me, it’s necessary to build that recognition.  You create a consistent, professional image, and truly at little or no financial cost.

For all those artists who are interested in the art licensing trade shows and getting into art licensing, this is a great read.  Tara Reed is a successful art licensing artist and she shares her knowledge freely on her site “art licensing blog”. Highly recommended for anyone interested in art licensing.