San Diego Comic Con 2013
By now there are literally millions of photos and videos from Comic Con 2013. Here are a few of my own to add to the mix (I was able to get a few into Instagram as well).
As usual, I was easy to track down at booth #4723 - Camilla d'Errico's lively and colorful booth ... when you could see it! It was usually barricaded by rows of people (2 or 3 deep). We had our best show ever, and though we missed the urban vinyl/toy booths of years past, we had tons of fun, got up to no good shenanigans and plenty of photo bombing and the Ian Sommerhalder cut-out that was in our booth to promote the July Charity Print of the Month even made it's way to Mr. Sommerhalder's signing.
I was even lucky enough to meet Mr. Robert Williams himself during the Gentle Giant/Juxtapoz event, inaugurating his incredible sculpture on display at the show.
The biggest surprise of this year's Comic Con was the appearance of two cosplay ladies who came as Camilla's characters, The Heart and The Egg Thief (separate post on that is coming up).
Creative Problem Solving On The Fly
Comic Con in San Diego is a major event and requires a lot of planning and preparation. Despite the best laid out plans, things go wrong. This year, half of the display material for Camilla's booth did not arrive in San Diego. Booth display is the visual branding and is perhaps the most important part of presenting at a show, second only to having merchandise on-hand to sell.
So what do you do when you can't set up? Or in our case, when you only have half of what you need? You improvise! And you make the most of it. Instead of having two full walls of display banners, we created an impromptu "Prints Wall" and bought replacement display material for the prints and art books.
The result? A booth that looks incredible - and that showcases the art prints perfectly. The branding is seamless and fans are happy! The professional and artistic image that everyone recognizes, and that we expect from ourselves, is intact.