Posts in Brand Strategy
Fan Watchdogs & Copyright Infringement

Another case of copyright infringement. What do you do when it happens and how do you monitor your brand against this? In Camilla's case, she's got a pack of fan watchdogs who vigilantly patrol and get in touch when they think there's something wrong. Now that's fan loyalty!

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Customer Loyalty is Elusive

This is a follow up to the post I wrote a few weeks ago on the retail landscape for small creative business owners.  Customer loyalty is often talked about as this 'holy grail'. But what if we reframed it? What if we accepted that customer loyalty is a contradiction and unattainable? Let's turn the tables for a minute and see what we would have to change about how we operate retail businesses.

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Embracing "The Expert" Within
Embracing the expert within means making a profound and powerful shift in the way you view yourself. I'm working with a thought leader in children's "play" who is stepping into a new role as speaker and author. This project has led to insights on what it means to be an expert and the kind of subtle support that's needed to make that mental transition. Read More