Posts tagged customers
Customer Loyalty is Elusive

This is a follow up to the post I wrote a few weeks ago on the retail landscape for small creative business owners.  Customer loyalty is often talked about as this 'holy grail'. But what if we reframed it? What if we accepted that customer loyalty is a contradiction and unattainable? Let's turn the tables for a minute and see what we would have to change about how we operate retail businesses.

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