“Give me a brand, tell me about your idea, and I’ll empower you to turn it into more than you could imagine." AdaPia d'Errico
I am an entrepreneur. I am an executive. I am an investor. I am an advisor, a business coach and a mentor.
I cut my teeth in negotiating claims with the agents and lawyers of professional Italian soccer players and authored a proposal that won the contract to manage all professional sports injury claims for the 2008 FIFA World Cup. When the markets crashed in September 2008, I worked a hedge fund in Switzerland. Not the best place to be you might think … but I was instrumental in legal negotiations and other operations that successfully kept our funds liquid and our business afloat.
Then, in 2008 I started working with my sister, Camilla d'Errico - a talented artist - to build a business around her art. We started with a $0 marketing budget, a MySpace page, a 20-person e-mail list and a licensing contract for a journal with her art on the cover. Little did I know that we would revolutionize the art and comics industries, start a retail business, and become leaders in social media fan building. Or, that I would go on to work with some of the biggest consumer and entertainment companies to develop new properties, reposition evergreen brands, and develop community and social strategies to activate influencers, fans and drive revenue and brand value.
I launched a digital film distribution start-up called Curio Media with the talented director, Karen Lam, learned a lot about making, financing and marketing films, and eventually landed in Los Angeles. While consulting for entertainment, consumer product and toy companies in LA, I became part of the burgeoning start-up and founder community that was blooming here. Then, in late 2013, in the thick of Silicon Beach rising, I joined the three founders at Patch of Land, one of the first real estate crowdfunding platforms, as CMO. In a matter months we grew from a few hundred registered users and 3 investments, to a series-A funded company turning out dozens of offerings a month, thousands of registered users coming to our site to learn, borrow, and invest.
I discovered a passion not only for the fintech industry that I was promoting, but also for real estate investing in all its forms, and the power of wealth building through real estate. In early 2017 I joined another young company, AlphaFlow, as COO. In this role and with this firm, I have been projected back into the world of finance and investing, which had been my first career way back when I still lived in Canada and going to university. I became acutely aware of how little transparency there is for people seeking financial advice, and how difficult it is for financially regulated companies to reach their intended audiences. There must be a better way to help the companies that are built on ethics and transparency reach the clients that most need them - the clients who need a solid financial plan, and investments that will help them become financially secure, and wealthy.
I've been passionately advocating the emerging access to alternative investments such as crowdfunding, angel investing, real estate and other types of investments that had always been reserved for the rich and elite. I've helped clients turn their ideas into businesses, their startups into funded and successful companies, and most importantly, helped clients get clear about what they need to achieve growth and success on their terms.
More about my professional background on LinkedIn.
“We are in a new era where the intersection of technology, design, culture and the increasing movement towards one's purpose, as expressed through endeavor and enterprise, are reshaping society. The impact we can have, through our aspirations and actions, gives us all unprecedented opportunity to thrive.” AdaPia d’Errico
I swam with a whale shark, hatched sea turtles and sailed around Iceland and up to the Arctic Circle. I trained my first Frenchie, Vudu, in agility. I do yoga on big rocks in the desert. Meditation, sadhana and deep contemplation are a part of my daily routine of sanity and balance. I am connected and devoted to nature, a beautiful community of women, a thriving community of entrepreneurs, and my Soul's purpose.
I speak English, French and Italian fluently. I lived and worked in 4 European countries over 11 years and have travelled around the world, visiting every continent but one. I am passionate about teaching, mentoring and coaching. I completed a business degree in Canada and another business degree in Holland. I wrote my thesis on the role of emotional intelligence in intercultural management for a management training company in Brussels. I continue to explore and study psychology, meditation, neuro-linguistic programming, spirituality and brain enhancement techniques in my life-long quest of learning and improving myself. I find deep fulfillment in bringing out the best in people, helping them succeed, flourish and thrive. I am fascinated by trends that shape our culture, especially the impact of technology on our daily lives and on business.
I regularly speak and write on crowdfunding, fintech, building a brand or marketing, and women's entrepreneurship, contributing to publications such as huffingtonpost.com, crowdfundinsider.com, financialpoise.com, and more.
The words, “you can’t” serve only to provoke my determination and push the boundaries that take my experience and understanding to new heights. The challenges in my life have been my greatest teachers. And I’ve learned that creativity is innate in everyone, that we must embrace change and take actionable steps to achieve our vision, even if it means going where others cannot see a path. I see a constellation.
We are driven to create, innovate, and make an impact. We are often chasing success, and striving for wealth and health. I've learned through trials, tribulations and triumphs, that we can redefine what wealth and health mean to us, especially those who have a deep drive to 'do more' and 'be more' in this world. For this reason, I have created a new brand and platform, called Real Wealth, Real Health.